Wing Luke Museum (WLM) Mission: We connect everyone to the dynamic history, cultures, and art of Asian Americans, Native Hawaiians, and Pacific Islanders through vivid storytelling and inspiring experiences to advance racial and social equity.
WLM Vision: At the WLM, we believe in Arts + Culture as Apothecary (ACA), defined as a
culturally rooted art and creative expression contributing to comprehensive wellness, from individual to community. We also trust that an employee’s well-being, intersectionality, interculturality, and “enoughness” are central to their success in their work and their lives.
Position Title: Digital Marketing Specialist
Reports to: Senior Director of Strategic Communications
Rate of Pay: $23.59 - $33.02 an hour, DOE
Location: On-site
Schedule: Full-time; Monday – Friday, occasional evenings and weekends as necessary
Benefits: WLM offers a comprehensive package to full-time staff, including medical, dental, vision, prescription, and life insurance at no additional cost, 403(b), 12 holidays, PTO (paid vacation and sick leave). Staff enjoy museum membership and discounts at the Marketplace and programs.
Position Summary:The Digital Marketing Specialist is responsible for oversight of all digital marketing for the Wing Luke Museum, including writing and managing content for digital newsletters, social media platforms and for the Museum website to ensure message, brand, and communications alignment with the Marketing and Communications Department objectives.
In addition to the day-to-day work, the position will also provide project management support and participate in planning sessions with the Community Programs, Exhibits, the Museum’s Marketplace, and Development departments. This position may also participate in and attend various partnership and community activation (WLM programming such as JamFest, Lunar New Year, etc.) planning efforts.
Key Responsibilities:- Work with the Senior Director of Strategic Communications and the Marketing Manager to plan and execute the digital marketing strategy for all social media platforms, email marketing campaigns, and website content. Share website management duties with the Marketing Manager.
- Create content for a range of digital platforms for multiple audiences/stakeholders.
- Write marketing and communications content as needed.
- Monitor and analyze digital marketing metrics and data, including SEO, engagement, etc., and make recommendations based on trends and departmental goals.
- Utilize the work management platform for project management as necessary.
- Collaborate across multiple departments to support communications and marketing projects.
- Collaborate with the Marketing Manager and Senior Director of Strategic Communications on department and program communications plans.
- Partner with the Senior Director of Strategic Communications and the Marketing Manager to plan and develop an annual editorial calendar for content.
- Other duties as assigned.