Senior Editor
Resumes ID: 7458
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Posted: 07.08.2022
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Objective
Born and raised in the Philippines, Carren is a storyteller at heart, working to uplift diverse voices. She is a skilled digital storyteller with more than a decade of experience working on engaging content that lives on multiple platforms. As section editor for KCET, a public television station and online destination in Southern California, she leads editorial strategy and content development for arts, culture, food, travel and history sections, which comprise 53% of site traffic. Working with collaborators across 11 Southern California counties, she tells award-winning stories that matter through original documentary programs, short video and media-rich experiences, tailored to audience interests and SEO best practices. If you’re interested in digital storytelling and engaging audiences in new, creative ways, let’s have a conversation. Get in touch at carren dot jao at gmail.com.
Education:
06.01.2000 - 05.15.2004
Ateneo de Manila University
Communication
Work Experience:
04.01.2008 - 04.01.2017
Independent Journalist
Freelance |
Responsible for developing story angles pitching engaging stories conducting multiple interviews and writing articles Also collected audio and photography for use in other media Specialized in business technology urban planning social good architecture and design
Regular clients include
Entrepreneur
Los Angeles Times
GOOD Magazine
KCET Artbound
Architectural Record
Wired UK
KCRW Design Architecture
Architects Newspaper
Dwell and Dwell Asia Magazine
Surface and Surface Asia
USC Gould School of Law
Highlights
Published throughout the world from Europe to Asia
Covered the underreported stories of Southeast Asian contemporary artists before the Asian art boom of the early aughts
Produced a cover story for Entrepreneur magazine on space businesses which predicted the growth of the space economy
03.01.2013 - 04.01.2017
Lead Writer
KCET |
Researched pitched and reported on stories that unfolded in and around the Los Angeles River Stories revolved around policymaking neighborhood dynamics urban planning sustainability and technology
Awards
Nominated for Best Online Journalist of the Year the 57th Southern California Journalism Awards by the LA Press Club
Garnered second place in the Best Individual Blog category during the 57th Southern California Journalism Awards
04.01.2008 - 04.01.2017
Communications Consultant
Freelance |
Responsible for client management project team management content development in case of projects requiring collaboration with graphic designers and overall quality assurance for small to medium-sized businesses
Projects have included but not limited to feature writing blog posts news releases website design and copy brochures video scripts and restaurant menu descriptions
10.01.2004 - 04.01.2008
Trade Marketing Customer Marketing Executive
Unilever Philippines |
Led a cross-functional team in bringing the brand experience to life at the retail level that achieve incremental sales and profit for Ponds Dove and Vaseline Lotion Activities included brand marketing planning national and local on-ground activities and conceptualizing on-brand communications such as Doves Campaign for Real Beauty and Rexona First Day Funk
Total Years Experience:
12 years
Skills:
Brightspot, Drupal, Wordpress, SEO, Google Analytics, Adobe Photoshop, Adobe Premiere, Hootsuite, Canva, Miro, Project Management, Brainstorming, Collaboration, Team Management, Editing (AP Style), Basic HTML, Photography, Microsoft Office Suite, Social Platforms
Occupations:
Book Editor, Columnist, Digital Content Producer/Editor, Editor-Features, Editor-Lifestyle Editor, Editor-Projects Editor, Freelance Writer, Project Manager, Web Producer, Webmaster/Online Editor