Digital Sales Manager

Job Description

WCVB, the Hearst owned ABC affiliate in Boston, MA is looking for a Digital Sales Manager to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media, enjoys staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment. Join us at one of America’s best media companies. Boston is a top 10 media market and one of the country’s most historic cities to live, with unparalleled Healthcare, Education and Biotech. You will report to the General Sales Manager.

Responsibilities

• Prepare and implement individual advertiser account strategy including revenue goals
• Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
• In partnership with the Local Sales Manager, attend weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
• Evaluate seller performance and provide feedback
• Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
• Respond to RFP’s; meet client deadlines
• Meet with clients to develop/strengthen business relationships; improve client retention
• Develop/strengthen business relationships with important station vendors
• Support local sellers in sales presentations to multiple points of contact with client/agency personnel
• Develop and generate non-traditional revenue and new sales programs
• Manage various expense budgets related to digital projects
• Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
• Provide training to Local sellers
• Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
• Maintain current and accurate revenue forecasts by account
• Review and approve new insertion orders
• Communicate regularly with the station Director of Sale on all aspects of digital business.

Requirements

• Have a complete understanding of the current digital marketing landscape and strategies including synergist values with other media.
• Understanding of pricing and inventory management principles
• Ability to dissect an advertising RFP; identify important revenue opportunities, and prepare a comprehensive and winning response
• Ability to prospect, meet with, and close business with new station clients
• Possess the skills to manage and supervise others
• Strong formal and interpersonal communication skills.
• Proficiency with Microsoft Office products. Proficiency with AdBook by SatTail, DART, Google Analytics, and an understanding of content marketing.
• Valid driver's license and reliable automobile
• Related military experience will be considered

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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