Company Profile

Company Description:

As a heritage media brand, we’re proud of our roots—since 1978 we’ve set ourselves apart by connecting clients with their target audience through hard work and passionate storytelling. We’re curious and innovative, going above and beyond to create messages that captivate the ones we want listening.

Our home

Minneapolis has been our home base for nearly fifty years, offering endless inspiration and culture to explore. A hotbed of media, advertising, art, theater, music and philanthropy, the city is a valuable part of our company’s tapestry.

Our people

We’re journalists, content strategists, data analysts, designers and above all—a team of idealists. Our curiosity, passion and discernment drive us to investigate audience interests, seek new ways to tell timeless stories and convey the truth in a sensible way.

Our passion

We believe that honest messages bring out our shared humanity to create connections, ignite change and trigger action. Our journalistic foundation is complemented by data measurement and social media strategy. Working together and reading between the lines, we extract the most interesting, relevant stories to share—sometimes in a 120-character tweet.
CORE CAPABILITIES 

Our values

Exceed the standard.
We thrive on pushing ourselves and our work past the standard convention of excellence.

Do more together.
We believe that creating the most impact comes from working as one team.

Stories matter.
Storytellers at heart, our purpose is to create connections through stories.
 

MSPC is committed to building and sustaining an inclusive, respectful, and transparent workplace that cultivates curious and talented employees regardless of their differences. 

As a group of passionate storytellers, we aim to create relevant, accessible and kick-ass content that tells authentic stories, engages a diverse assortment of content producers, and is built upon a foundation of connection. 

We acknowledge diversity, equity and inclusion are not simply goals to set but core values to build into our agency. They are ongoing practices that shape the work we do and why we do it.  

When we don’t live up to those standards, we will hold ourselves accountable to address the harm, own up to our mistakes and recommit ourselves to making progress.