News10NBC (WHEC-TV) is Rochester, New York's NBC affiliate, serving nearly one-million residents with award-winning newscasts and investigations.
News10NBC provides more than 33 hours of live news broadcasts every week, including four hours of local news and weather every weekend morning, starting at 6 a.m. It is also home to First Alert Weather and Rochester's only live, local Doppler Radar.
News10NBC is owned by Hubbard Broadcasting, Inc., a family-owned and operated Media Company headquartered in St. Paul, Minnesota. Hubbard Broadcasting owns six television stations and 49 radio stations across the country.