Defines social value proposition, brand voice & best practices.
Identifies new trends/developments & which social platform to use to reach what audience
Monitor and engage with users on all social media channels daily - including curating, crafting, posting, scheduling, measuring, analyzing, responding, listening, engaging and experimenting.
Communicate with content teams on trending topics and act on them to engage the community.
Manage social media with content and marketing teams to meet business objectives
Conceptualize and create visual, sharable content, as well as explore new ways and new platforms to engage fans
Take a leadership role in cultivating social media conversations and engagement across all platforms
Online reputation management by responding to questions and complaints with a “customer first” mindset and flagging up/mitigating potential conflicts/issues
Utilize data to increase audience share (organically)
3-4 years of Social Media management experience with an in-depth understanding on what works on the digital platform
Great written communication skills
Good command of Chinese needed in order to understand and handle Mandarin platforms
Socially active using mediums like Facebook, Instagram, Twitter, Weibo, LinkedIn
Regular users of forums and social news sites
Is agile, out-going, a team player and have a helpful disposition to lead/guide other colleagues when necessary
Is inquisitive and enjoys the social media ecosystem by keeping himself or herself up-to-date with digital developments/tools, trending topics and conversations
Have a good understanding of social listening tools and social media analyticA good eye for design and the ability to source/create eye-catching content using Adobe Creative Cloud or any other relevant software.
Have a winning customer-service approach and awareness to identify potential negative or crisis situation
Be able to work independently
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.