We're looking for a social media enthusiast to manage and expand the online presence of a digital platform. The candidate will be responsible for advocating the brand on social networks. Creating our product’s social persona and actively go out within the online community to connect with potential customers and advocate the brand. The candidate will play a critical role in curating and creating content for social media to meet our business objectives.
Defines social value proposition, brand voice & best practices.
Identifies new trends/developments & which social platform to use to reach what audience.
Monitor and engage with users on all social media channels daily - including curating, crafting, posting, scheduling, measuring, analyzing, responding, listening, engaging and experimenting.
Communicate with content teams on trending topics and act on them to engage the community.
Manage social media with content and marketing teams to meet business objectives.
Conceptualize and create visual, sharable content, as well as explore new ways and new platforms to engage fans.
Take a leadership role in cultivating social media conversations and engagement across all platforms.
Online reputation management by responding to questions and complaints with a “customer first” mindset and flagging up/mitigating potential conflicts/issues.
Utilize data to increase audience share (organically).
3-4 years of Social Media management experience with an in-depth understanding on what works on the digital platform.
Socially active using mediums like Facebook, Instagram, Twitter, Weibo, LinkedIn.
Regular users of forums and social news sites.
Is agile, out-going, a team player and have a helpful disposition to lead/guide other colleagues when necessary.
Is inquisitive and enjoys the social media ecosystem by keeping himself or herself up-to-date with digital developments/tools, trending topics and conversations.
Have a good understanding of social listening tools and social media analytics.
A good eye for design and the ability to source/create eye-catching content using Adobe Creative Cloud or any other relevant software.
Have a winning customer-service approach and awareness to identify potential negative or crisis situation.