Manager, WDET Digital Content and Strategy

Job Description

Wayne State University is searching for an experienced Manager, WDET Digital Content and Strategy (N94193) at its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

Job Purpose
Sets direction and develops, coordinates and oversees content for the WDET website, social media and digital channels. Grows WDET’s online communities and increases engagement to foster audience growth for news, music and conversation programming as well as supporting fundraising and promotional campaigns. Reports to Senior Director.

Essential Functions
Develops the strategy and implementation plan for all WDET digital properties including website, mobile application, social media, and email communications. Oversees creation and incorporation of daily content into WDET’s website, mobile app, and social media platforms. Leads and develops a team of professionals to collaborate with staff journalists; cultivates relationships with a network of diverse contributors and source out of house material for incorporation into daily content streams.

Collaborates cross‐functionally with News, Programming, Operations, Membership, and Business Development teams to plan, develop, and create WDET data‐driven digital communication that drives audience and member growth and engagement across WDET's platforms, including website, social media and newsletters. Invites communities to contribute and respond to, or engage and interact with, WDET programming content. Works closely with the Digital Editor and News Team to identify new content strategy opportunities and advises on day‐to‐day optimizations such as headlines for search and social media. Must be sensitive to the importance of news and be able to move quickly to turn insights from traffic patterns into tactics to reach audiences. They will need to be able to evaluate long‐term strategies on Search Engine Optimization, recirculation and user experience and make recommendations to meet goals.

Manages digital and broadcast fundraising opportunities that deepen the audience’s experience and attract support from new and current donors through email, website, social ads, display ads, streaming platform ads, and broadcast radio.

Guides Digital Producer(s) to develop social media strategy and content calendar, creating best practices that grow and optimize social media footprint and engagement across channels. Oversees creation and maintenance of both editorial and non‐editorial content on wdet.org, including event pages, staff pages, job page, etc. Oversees quality and accuracy of all digital content. Proofreads, edits copy and checks facts for a variety of informational and promotional materials, as needed. Maintains and develops brand guidelines. Ensures that these guidelines are followed for brand consistency. Manages the production of WDET digital assets. Maintains and catalogs assets, including photography, video, and past promotional materials.
 
Using Google Analytics, evaluates effectiveness of WDET’s digital platforms in engaging and growing audience and generating revenue for station. Reports metrics and insights from analytics. Collects feedback from program teams and makes recommendations to improve the reach and engagement of digital products.
 
Applies strategy, best‐practice research and creativity to increase engagement in all digital platforms. Techniques may include online events, contests, drawings and other interactions with our content. Develops and oversees processes and protocols for updating and augmenting website copy. Serves in a liaison and resource capacity within the University community and external partners and remains current with industry developments and trends.
 
Performs other related duties as assigned.

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